Orient Electric is part of USD 1.6 billion CK Birla Group, has recently expanded its LED Batten range after getting immense positive response from consumers as well as trade. The company has expanded the range to include three new models – 18W tri-colour Moodlight LED batten which can provide three different colours of light as per consumers mood and or according to the ambience of the room, 24W Sunlight LED batten that offers high brightness and 20W Pearl LED Glass Tube batten with unique fixture free design & low glare light. This range of LED battens delivers better & long lasting lighting along with effective cost savings.
Commenting on this development, Puneet Dhawan, Sr. VP and Business Head, Lighting, Orient Electric said, “Our recent campaign to create awareness and trigger replacement of age-old conventional tube lights with LED Battens has turned out to be a huge success. Our revenue from LED battens has increased by 4 times post the first phase of the campaign. Building further on this success, we are now introducing three new LED batten variants to suit varied aesthetic preferences and usage environments. The highlight of the new range is the fixture-free Pearl Glass Tube batten which I am sure is going to excite the modern Indian consumers.”
LED Battens offer significant savings over the conventional tube lights. Replacing just one inefficient 40-watt conventional tube light (average usage of 10 hours daily) with an 18-watt Orient LED batten gives an annual saving of about Rs. 480* while also saving 80 kWh of annual energy and reducing annual CO2 emissions by 0.03 tons.