Halonix has launched a unique motion sensor bulb “Radar” under its subbrand Halonix Prime. The newly unveiled bulb automatically turns on when any motion is detected within a fifteen feet radius and turns off in the next one minute as soon as the motion subsides. It has an equally interesting two ad campaign to promote it.
The first TVC starts with an elegantly dressed woman getting out of her house and walking down a staircase which is barely lit and is distracted by her cellphone. Simultaneously, a delivery boy has arrived and is climbing the same stairs holding a huge cake in his hand which is blocking his view. As they come towards each other the music reaches a crescendo and the impending crash is averted by the Halonix Radar bulb coming on just in time by sensing their motion.
Whereas, in the second advertisement a middle-aged man gets ready to go to bed. After he tucks himself in and makes himself comfortable, he switches off his bedside lamp only to realise that he has inadvertently forgotten to switch off the light in the bathroom. As he looks at the bulb earnestly the bulb magically switches off on its own. Both advertisements culminated with an end message “Thank God for Halonix Radar motion sensor bulb, Motion- then auto-on, No Motion-then auto-off”.
Commenting on the launch of the new advertising campaign and its relevance Mr. Rakesh Zutshi, Managing Director, Halonix Technologies, shared, “We found in our consumer research that often consumers left the bulb switched on in places in the house that they did not frequent much. They also wanted the convenience of an auto-on, auto-off bulb especially with kids and elderly at home. Lastly, they also wanted a bulb that could keep their home secure from the outside by lighting up whenever there was a movement. The Halonix Radar bulb and its ads were developed keeping these consumer needs in mind”.
Halonix Prime motion sensor bulb ‘Radar’ is supposedly one of the best in terms of its wattage (10 watts), Luminous flux (850 lumens) and Colour temperature (6500 Kelvin). Moreover, this product is made in India at the state-of-the-art Halonix factory at Haridwar. The bulb is priced at Rs 349/-and is available in all the prominent electrical stores across the country as well as online stores such as amazon.