Recently, Anchor Electricals Private Limited, a wholly owned subsidiary of Panasonic, has announced the change in its legal entity to ‘Panasonic Life Solutions India Private Limited’ effective from April 1, 2019.
The popular brand which is one of the leading players in the manufacturing and selling of electrical and construction materials has also changed its corporate identity from ‘Anchor by Panasonic’ to ‘Panasonic’. This big change it directed towards expressing its vision to ‘Make a better, comfortable life with human oriented solutions”.
Panasonic Life Solutions India Private Limited (formerly known as Anchor Electricals Private Limited) has been a leader in the consumer electricals segment for over five decades.
The company has been selling a wide range of electrical products through its strong dealer and distributor network spread across the country. Anchor has been the industry leader in Wiring Devices and also has a significant presence in Switchgears, Wires Cables & Tapes, Conduit Pipes, Lighting, Solar, Housing, Power Tools and Indoor Air Quality (IAQ).
Although, the place of the two core brands in the market remains the same, with Anchor targeting the value for money segment and Panasonic catering to the premium end of the market.