Founded in the year 2002, GM Modular is headquartered in Mumbai. The company works closely with some of the country’s leading architects, professional installers, and also, with distributors and dealers across India. Offering a range of products with the option of customisation for every consumer segments, GM Modular has state-of-the-art manufacturing facilities spread across the country ensuring international quality in each and every product it manufactures.
For about 14-long years, GM has been catering ‘better lives’ to its customers. GM as a company believes deeply in innovation that has transformed people’s lives tremendously. With a firm belief in constant innovation, GM has introduced some revolutionary products like new generation switches, Wi-Fi home automation, Bluetooth music players and much more that go right in the wall’s switch panel.
Progress and diversification today has made GM become the one-stop-shop for any electrical and lighting needs irrespective of the style of architecture. The latest in the fray is LED lighting that the company announced during Elecrama 2016 in Bangalore. To know more on this front, LED World caught up with Jayanth Jain, the Company’s Managing Director, in Mumbai who shared the details as how and what drives GM Modular in defining its goals one after another. Here are the excerpts:
What made you diversify in lighting as you are a brand well-known for wiring devices, especially high profile, stylish designer switches?
GM was always capacitated to be a one-stop-shop for any architectural need. Be it any commercial or residential project, GM is equipped with a wide range of products and accessories. The idea is to assist architects with a hassle-free deal for varied product categories in electrical as well as in lighting ambit. GM is equipped with everything that an architectural project needs right from cables to conduit pipes to switches to MCBs, and now also with LED lighting requirements. We have received tremendous response for pan-India and thus gradually, we are reaching out to every household throughout the country.
Could you tell us about the LED lighting products you’ve launched recently?
GM LED luminaire has a pretty diverse product range that includes down lights, surface panel lights, chandelier lights, and many more meant for a complete energy-efficient solutions for a wide variety of residential and industrial applications. The GM LED luminaire is the most innovative LED concept that helps lessen the maintenance and reduce the use of electricity thus saves up to 85% of the energy. The new LED products are equipped with advanced built-in driver technology for smooth functionality. These lights are slim, modular and can perfectly fit in to any interior decor. Besides, these lights are very easy to install and carry a two-year replacement warranty.
What is so unique about the modular concept in your newly launched LED luminaire?
GM LED luminaire is an innovative concept in the modular world today. Capacitated with a modular technology, the LED has detachable driver concept, eliminating the need to replace the whole luminaire but just a part of it, in need. The click-fix system comes with concealed wires connecting the internal components. Springs in the panel light are made of imported German SS, followed by a rubber coating to facilitate easy and smooth fixing up of the module without damaging the false ceiling. Also, all our architectural lighting products are available in three light colours – cool, warm and neutral. This is to facilitate customers to replace the light colour instantly in a hassle-free manner.
We have observed that all the GM products are uniquely decorated. What is your design philosophy?
In the simplest words, the idea of a better tomorrow is the most influencing factor at GM. We constantly make ourselves develop designs that reflect the contemporary urban lifestyle. We invest a lot of time in research only to develop what people need, to know how different it is from what already exists and if it will make life any simpler and better. Our products are designed for one and all, for every home that needs a touch of a new world.
Our innovations are the result of a strong R&D team, which is further complimented by an equally dedicated and creative design team. We, at GM, have a firm belief in a good design, as it inspires good living. The motto is to make a better place to live in. We create designs that compliment a lifestyle; products that put our customers at comfort and assemble a world within her home that lets her enjoy life to the fullest. We are happy when our ideas help in materialising our customers’ dreams. It’s important for us to achieve the best quality, at the right price, so our customers can enjoy affordable luxury.
GM’s association with Swarovski and Disney has been in the news. Could you elaborate on these associations, and also, if there are any more such initiatives?
GM happens to be the only Indian company to be associated with Swarovski and the only company in the world to tie-up with Disney that has entertained the world for years together. While with Swarovski (Austria), GM introduces a never-done-before concept of switch cover plates embellished with Swarovski crystals; with Disney, GM brings home the favourite characters of Mickey, Cinderella, and many more in the form of lamps and cover plates.
Continuing this effort, we have recently announced our association with KNX Intelligent Building Control System for home automation series. G-Bus serves as an intelligent system for electrical installation that with automation and remote control making living more convenient, safe and flexible. This innovative technology by GM communicates directly with KNX enabling the integration of many devices creating total flexibility in communicating with the home environment at the customers’ ease.
Other than switches and lighting, which all product categories are you present in?
GM has a wide range of products from smart switches to touch switches, from IR technology in home automation to Bluetooth enabled entertainment devices like i-Dock Player, Galaxy Player and more. We have also added wires & cables, PVC conduit pipes, and MCBs to our portfolio.
What is your mantra to reinstate the belief of consumers for anything you manufacture?
Today GM Modular is emerging as a paradigm of innovative technology in creating a better world and our products carry all the credentials and certifications of international standards. We have a dedicated plant spread across 2,50,000 square foot at Vasai in Maharashtra only for LED, supported by multi-location depots in various regions to maintain the availability of the products.
We have a pan-India presence through our distributors and dealers. Quality and design together have made GM one of the popular brands not only in the Indian market but also in global scenario within a short span. Some of our valued clients are Wal-Mart, Tata, Reliance-Retail, Spencer’s, Future Groups, Metro, Cash & Carry, Hyper City, Total Group and the like.