Encapsuled, is a young and innovative lighting company, which started manufacturing and marketing IP67-rated designer lighting systems, meant especially for outdoor applications. The company that entered the lighting industry two years back, claims to have matched the aesthetics and the quality norms of the best European and American fixtures to be used all over the world.
The machinery and technology are sourced from Europe. But to offer value, quality products are made in India referring that these products come at competitive pricing thereby creating a win-win situation for all. To know more about the trajectory that the company has strategised for its growth, we at LED World got hold with Siddhant Jain, Director, Encapsuled. Here are the excerpts:
“Encapsuled is the sister concern of an already established brand Architectural Lighting Solution (ALS), founded in 2007 to cater to the specific needs of specifiers including building architects, engineers, lighting designers, landscape architects, and contractors,” informs Siddhant Jain.
According to him, ALS has developed a wide assortment of fanfare for itself in the country’s lighting arena by providing lighting and design professionals an unequalled selection of optically efficient lighting fixtures combined with illumination expertise, personal service and unsurpassed customer support.
“We, at Encapsuled, introduce ourselves as a young & innovative lighting company. We manufacture and market technically up market lighting systems wherein all our products are made to match the aesthetics and quality norms of the European and American fixtures,” says Jain.
He insists that the company is one of the best architectural lighting solution providers across the north Indian region with linear lighting being its USP. “Although there are quite a few players with their portfolio of linear lighting solution, but none come with proposition that we offer to our esteemed clients.”
Jain adds that all this could become possible because of the support of our state-of-the-art infrastructure which, in order to streamline the work flow, “We have divided into various sub-sections like procuring, designing, manufacturing, quality control, R&D and warehousing & packaging.”
“Further, the facility is equipped with the innovative machinery and technology that assist us in meeting the bulk and urgent orders of our clients within the promised time frame,” asserts Jain adding that the aim is to provide one-of-its-kind outdoor lighting solutions. “Our products carry a 7-year warranty, which no other manufacturer as of now has come up with.”
All the architectural lighting products are manufactured keeping in view the harsh weather conditions specific to any particular geography. “Backed by our rich experience of over a decade in this domain, we are committed towards offering wide variety of products to count 150 odd types/designs. We keep adding new products to our gamut of offerings. Soon, around 20 innovative products are to be added to our portfolio.”
When it comes to designing, Jain informs that the company takes valuable feedback from its customers on regular basis. “Besides, we do have a dedicated design team that keeps developing professional yet eye-catchy architectural lighting designs. This is actually one of the key factors along with cost-effectiveness and sturdiness for which we receive appreciation from our clients.”
Going forward, Jain claims that the company shows strong competency and a high degree of integrity. “We are catering to the needs of both the lighting industry and the design community by offering quality solutions for industry professionals to attain the highest standards for all their lighting needs. Our broad range of luminaries is made out of the quality raw materials from reputed manufacturers and vendors.”
Explaining the attribute of one of the fixtures that Encapsuled has recently come up with, Jain says, “The fixture is made of a profile as slim as 6mm. Dot free & absolutely homogenous light emission surface in encapsulated anodized aluminium profile for continuous, sharp linear light lines. These are designed to fit in to groves between tiles, furniture, shelves, marbles, and stone joints, architectural feature and facades.”
This is not it. Encapsuled is committed to offer efficient products in professional manner to gain a recognisable space in the country’s burgeoning lighting industry. “We provide excellent customer service by offering our clients more than just a product. We employ creative lighting solutions using the latest technologies and incorporate them into professional and comprehensive presentations for our clients,” says Jain.
According to him, put together, all these enabled the company to win a few notable international lighting projects with latest being the Dubai Frame, while two more Dubai Canal and Grand Hyatt are at the final stages of negotiation. “For these projects, based on our presentation, we have been asked to make tailored lighting products to meet the specific lighting needs.”
To market its products, Encapsuled would use the established network of ALS’ dealers. For now, it has 200 dealers making its presence felt in around 200 major cities of the country. “We can say that we are capable of catering the lighting requirements of our far-reaching clients through our able dealers. We want to augment this network in order to further enhance our presence.”
In the meantime, there are plans to open an office-cum-warehousing in Bangalore to serve the Southern region. “The decision was taken after we realised the region’s unmatched potentials for our kind of products as people there are far more forthcoming for designer and sturdy products. This is also because we are getting quite a few enquiries from South but our physical absence in the region made us miss many such opportunities in the recent past,” shares Jain and signs off.