Signify, the world leader in lighting, formerly known as Philips Lighting, has recently illuminated the iconic Howrah Bridge in Kolkata using its Color Kinetics lighting system. The 76-year-old bridge, an engineering marvel linking the two cities of Howrah and Kolkata, has been illuminated using 650 dynamic coloured LED light points that highlight the structure’s impressive design.
The recently installed lighting system is energy-efficient and also features an option of programmable light shows that can be synced with music, adding more gleam and glow to the bridge making it even more attractive for tourists and locals alike in the evening hours.
“We at Signify are committed to transforming monuments in an eco-friendly manner by enhancing their beauty with our energy efficient lighting solutions. Our LED lights will enhance the aesthetic appeal of the iconic Howrah bridge, which is also one of the key attractions of the City of Joy,” said Sumit Padmakar Joshi, Vice Chairman and Managing Director, Signify Innovations India Ltd.
He further informed that this project joins the ever-growing list of cultural landmarks illuminated with our Color Kinetics lighting system such as the Rashtrapati Bhavan, Qutub Minar, Parliament House, India Gate, Somnath Temple and North & South Blocks of Central Secretariat, amongst many others.
The Howrah Bridge, also known as Rabindra Setu named after the great Bengali poet Rabindranath Tagore, was commissioned in 1943 and is built over the Hooghly River in West Bengal. It is currently the sixth-longest bridge of its type in the world and is a defining landmark of the City of Joy. It is also thought to be the world’s busiest cantilever bridge and handles about 100,000 vehicles and more than 1,50,000 pedestrians every day.
Signify is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2018 sales of EUR 6.4 billion, the lighting giant has approximately 27,000 employees and presence in over 70 countries. Known for unlocking the extraordinary potential of light for brighter lives and a better world, the company has been named Industry Leader in the Dow Jones Sustainability Index for three years in a row.