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A Curved Display of Gigantic Proportions

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08-03-2018 01:03 PM International

The Shantou Jiaxing Building is the first CBD symbolic building in eastern Guangdong and comprises of leisure, entertainment, shopping and commerce serviced apartments. Now it’s taken on a new digital avatar with a massive 1855m2 Gtek outdoor full color curved LED display installed around the façade.

Client brief
The client insisted for a display which would fit right around the curve-shaped building and have excellent light transmittance.

Solution and execution
Gtek chose to use the Bri-Curtain H series H16 which fulfills the client’s requirements for both flexibility and transparency. With Shantou also prone to typhoon attacks, the Bri-Curtain H16 became the obvious choice since its other features: low-energy, light-weight, less wind-resistance and IP67, perfectly enable it to withstand bad weather conditions. In addition, the LED strips were installed in a vertical arrangement to per-fectly realize a smooth curved display.

Result
With an area of 1855m2, the project has become the largest outdoor LED display in Southern China. The full color curved LED display is expected to boost consumption development and increase businesses value.

 

Client: Guangdong Jinfeng Group
Location: Shantou Jiaxing Building, Guangdong, China
Solution: Bri-Curtain H series H16 

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MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 20 years in publishing & 15 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore, Thailand and Africa.

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